For Wolf & Shepherd’s peak holiday push, I art directed and designed the “Buy a Pair, Pick a Gift” campaign, blending premium storytelling with performance-driven urgency. The creative rolled out across email and digital ads, with visuals that highlighted both the limited-time promotion and the elevated style of Wolf & Shepherd’s footwear.

I oversaw the campaign concepting, layout design, and execution of emails and paid assets, ensuring consistency across channels. Each email drove over $50K in revenue, with the campaign generating seven-figure sales and delivering strong engagement from both new and returning customers.