For Feat’s Fall 2024 E-Commerce refresh, I led art direction and styling for a shoot that introduced new colorways and re-shot core products for the brand’s product display pages.

The creative goal was twofold: elevate the shopping experience with updated imagery while also repositioning the brand toward a more mature and refined audience.

To achieve this, I worked with a diverse cast of models that reflected the direction of the brand’s evolving customer base. The shoot was designed to provide versatile assets that could live across PDP, social, email, and ad placements — keeping the look elevated, consistent, and aligned with the brand’s move into a more aspirational space.