Cultural Care Au Pair – Campaign Concept

I was tasked with creating a full creative campaign concept for Cultural Care Au Pair, with two distinct audience tracks — Au Pairs and Host Families. I developed tailored moodboards, messaging, and design directions that spoke to each group while still feeling cohesive as one brand. For Au Pairs, the work leaned aspirational, energetic, and travel-focused. For Host Families, it was about trust, enrichment, and peace of mind.

This project let me show how I can take a mission-driven service brand and translate strategy into creative concepts across social, digital, and campaign storytelling. It also gave me the chance to stretch outside apparel and prove how my creative process adapts to new industries.

Creative direction, concepting, design, and copywriting