For Feat’s Fall 2024 Lifestyle Campaign, I led creative direction, styling, and production for our main seasonal collection. I managed every aspect of the shoot from pre-production and hiring to on-set creative leadership. We selected a Malibu bungalow as the location to embody Feat’s ethos of cozy, effortless comfort — a space that reflected not just how the clothing feels, but the lifestyle it represents.

The shoot spanned indoor, outdoor, and evening moments, capturing a full range of storytelling opportunities. Our small but mighty team executed both photo and video, producing campaign assets that fueled product display pages, the website, paid advertising, social content, and digital video placements. This project reflects my ability to oversee a campaign end-to-end, balancing big-picture creative direction with hands-on execution to bring a brand narrative to life.