For Feat’s Summer ’25 e-commerce refresh, I led art direction for the launch of the Nomad Collection — a line designed to be versatile, technically sound, and endlessly comfortable.

Working with an artist, I commissioned a custom backdrop that brought a more organic, natural, and warm aesthetic to the shoot. The focus was on creating standout PDP visuals that paired seamlessly with the lifestyle assets captured during our London campaign, giving the collection both clarity in product presentation and depth in brand storytelling.

These assets served as the foundation for the website’s product display pages while also extending into marketing channels including ads, email campaigns, and print, ensuring a consistent and elevated look across all touchpoints.