Feat’s Spring ’24 Lifestyle Campaign introduced new BlanketBlend™ tops in fresh seasonal colorways, styled around the carefree ease of spring. The shoot leaned into Malibu’s natural backdrops — wide-open beaches, sunlit trails, and a surf shack tucked into the coast — to frame the collection in settings that felt relaxed, authentic, and effortless.

I provided full creative and art direction, from concept development through production, hiring, and on-set direction. The goal was to capture BlanketBlend’s signature comfort and translate it into a lifestyle narrative of leisure and spontaneity. The final imagery brought a sense of freedom and ease that paired seamlessly with the brand’s ethos, delivering content across web, social, paid ads, and email.