Wolf & Shepherd’s Feels Like a Dream campaign starred Rob Gronkowski in a national TV spot that aired during NFL and MLB games. The commercial followed Gronk through a series of dreamlike sequences — from red carpet arrivals to green-screen action stunts — before he wakes to reveal it was all just a dream brought on by the comfort of Wolf & Shepherd shoes.

I contributed to art direction and on-set direction, collaborating closely with the senior creative team to ensure visuals aligned with brand tone and execution. The campaign broadened brand reach nationally and supported revenue growth through both broadcast and digital cutdowns.