Fall 2024 | UX/UI Design | Art Direction

Website Redesign – Feat Clothing

Feat Clothing, a DTC apparel brand known for innovative fabrics and elevated casualwear, underwent a full site redesign in 2023 to reflect its evolving identity and deliver a more seamless, conversion-driven shopping experience. The redesign was approached as both a functional upgrade and a brand elevation, aligning the digital storefront with Feat’s premium positioning.

I led the creative direction and design across all pages — from homepage and product detail pages to landing pages, navigation, and checkout — shaping a clean, intuitive interface that placed the product at the forefront while strengthening the brand’s storytelling. The result was a site that balanced ease of use with an elevated visual identity, improving performance while reinforcing Feat’s long-term vision.