Feat partnered with The Farmlink Project to create a limited-edition crewneck with a purpose: connecting surplus farm produce to communities in need. For every crewneck sold, one was donated to a farmer or partner in the Farmlink network — aligning comfort with impact.

I led design and creative direction across the collaboration, building a clean, intuitive landing page to highlight the mission while driving engagement and conversions. Custom apparel and graphic design by Khafia Choudhary anchored the visual identity, while integrated partner assets and campaign messaging like “From Feat to Farm to Food Bank” created a cohesive narrative. The campaign balanced purpose-driven storytelling with performance-focused design, inspiring customer participation in the buy-one-give-one initiative.

The collaboration generated a 40% increase in engagement compared to previous campaigns, amplified awareness of Farmlink’s mission, and showcased how Feat’s platform could be used to create meaningful impact.