Summer 2025 | Feat Clothing | Creative Direction

Layover in London – The Nomad Collection Campaign

For the launch of Feat’s Nomad Collection, we leaned into the idea of movement, creating a story around the spontaneity of a layover in London. The campaign highlighted the collection’s elevated comfort through natural light, layered textures, and lived-in styling, positioning the pieces as versatile travel essentials.

I led creative and art direction on set, handling styling and photography while working closely with our lean team to produce content across both well-known London landmarks and quiet neighborhood streets. The campaign fueled a 360° rollout across email, paid ads, web, and social, bringing the Nomad story to life across every channel.