Layover in London – The Nomad Collection Campaign

For the launch of Feat’s Nomad Collection, we leaned into the idea of movement — creating a story around a spontaneous layover in London. The campaign highlighted the collection’s elevated comfort through natural light, layered textures, and lived-in styling, positioning the pieces as go-to travel essentials.

Shot entirely by our in-house team, the content fueled a 360° rollout across email, paid ads, web, and social.

Credits

Creative Direction: James Ricker

Art Direction: James Ricker

Styling: James Ricker, Broc Wilson, Bobby Meinhold

Photography: James Ricker

Design: James Ricker

Email Marketing: James Ricker

Web Content: James Ricker

Social Content: James Ricker & Maddex McArther

Paid Ad Design: James Ricker & Bobby Meinhold

Assistant: Broc Wilson

BTS Content: Nikki & Bobby Meinhold

Email Campaigns

Landing Page Design

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