Layover in London – The Nomad Collection Campaign
For the launch of Feat’s Nomad Collection, we leaned into the idea of movement — creating a story around a spontaneous layover in London. The campaign highlighted the collection’s elevated comfort through natural light, layered textures, and lived-in styling, positioning the pieces as go-to travel essentials.
Shot entirely by our in-house team, the content fueled a 360° rollout across email, paid ads, web, and social.
Credits
Creative Direction: James Ricker
Art Direction: James Ricker
Styling: James Ricker, Broc Wilson, Bobby Meinhold
Photography: James Ricker
Design: James Ricker
Email Marketing: James Ricker
Web Content: James Ricker
Social Content: James Ricker & Maddex McArther
Paid Ad Design: James Ricker & Bobby Meinhold
Assistant: Broc Wilson
BTS Content: Nikki & Bobby Meinhold











